Revenue continues to grow year over year FY 2016 vs. FY 2017 ($ billions) 21.4% $88.0 $72.5 Revenues for FY 2017 totaled $88.0 billion, $15.5 billion (21.4%) higher than in FY 2016 FY 2016 FY 2017 PwC | IAB internet advertising revenue report 7