Ad format – Full year 2017 results FY 2017 trends mirrored those of Q4, with search-related revenues growing in number, but decreasing in overall revenue share  Search revenues totaled $40.6 billion in FY 2017,  Banner revenues totaled $27.5 billion in FY 2017, up 17.5% from FY 2016 ($34.6 billion). up 23% from FY 2016 ($22.3 billion). Banner  Search’s representation of 46% of total internet advertising includes Banners, Sponsorships, and advertising revenue for FY 2017 is a slight year- Rich Media. over-year decrease from FY 2016’s 48%.  The Other* category totaled $8.0 billion which was  Video revenues totaled $11.9 billion for FY 2017, up 19.2% from FY 2016 ($6.7 billion). Growth in up $3 billion or 33% from FY 2016. the category was driven primarily by Lead Generation, Audio, and Classified. *** * Other includes: Classifieds, Lead Generation, Audio, and Unspecified Other (“Unspecified Other” category was not specified by respondents). ** Amounts may not equal 100% due to rounding and omission of minor categories. *** Certain prior year amounts have been reclassified based on new findings: ($ millions) As originally reported As revised Search $34,980 $34,575 Banner $22,625 $22,288 Video $9,054 $8,926 Other $5,862 $6,732 PwC | IAB internet advertising revenue report 12