Journalism So while most of us may think of journalism as a product, it’s ultimately a process—iterative and self-correcting. Ideally, tomorrow’s stories refine, clarify, and expand on today’s. Accu- racy is a persistent defining value, but so is speed. That’s a major reason I believe GPT-4 and other AI tools will have such an outsized, net-positive impact on journalism: they’ll help news organizations gather, produce, and distribute the news faster than ever before. This includes automatically sifting through massive troves of public records to find the important stories hidden within. It means monitoring and analyzing 800+ million social media posts a day to do the same. It means generating headlines and transcribing interviews in seconds, and packaging and person- alizing the same basic information into many different styles and formats. “AYFKM?!” I imagine some journalist reader is acronyming right now. “You want to use GPT-4, which definitely still has that pesky side effect of making shit up, to amplify journal- ism’s misguided mandate to be first more than factual? Half- baked and half-right? If it speeds, it leads?” Hold your tweets, please. That’s not what I mean. Moving forward, good journalism will still require painstaking work and judicious but urgent human discernment and assess- ment. Good journalism will still require a prudent, thorough, multi-stage editorial process. That’s not changing any time soon. Sometimes, the process won’t actually be that fast. Some- times (just like before AI), it won’t be error-free. 81
Impromptu by Reid Hoffman with GPT-4 Page 87 Page 89