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Social Media favorites are the ones that directly engage ChatGPT. In one, an influencer who goes by the name Grackle gives ChatGPT a rave review after trying out its recipe for cookie dough-stuffed cupcakes: “It’s actually really good! What a little dream match made in heaven!” In another, a physician named Doctor Mike quizzes ChatGPT on a range of medical subjects. He is particularly impressed with ChatGPT’s nuanced reply to a question involving ethics: “That was a really smart answer!” Automation for the people It doesn’t surprise me that YouTube creators have greeted recent AI advances with enthusiasm. Social media has always been populated by upstarts and iconoclasts with often unortho- dox ideas about where to push things next. It’s also a medium where AI has played a defining role for some time. Automated content-moderation algorithms help keep spam, hate speech, disinformation, and NSFHE5 imagery at bay on most of the major platforms, enabling you to publish your own posts almost instantaneously, without need for compara- tively slow oversight from human moderators. AI algorithms help tailor content and product recommendations to your own specific tastes. Of course AI can create issues in social media, too. Algorithms designed to maximize user engagement can lead to filter bubbles and echo chambers, exposing users to narrower and more extreme kinds of content. Algorithms that create, say, auto-generated “memories” videos can cause real discomfort if 5 Not safe for human eyeballs. 99

Impromptu by Reid Hoffman with GPT-4 - Page 106 Impromptu by Reid Hoffman with GPT-4 Page 105 Page 107