Impromptu: Amplifying Our Humanity Through AI All told, Wikipedia makes it easy for users to see and evaluate how it has arrived at the “truths” it presents, and consequently how much they should or should not trust those truths. Wikipedia leverages the efforts of thousands of volunteer con- tributors, but they’re also largely building on the work of pro- fessional news organizations, whose published output serves as the sources for a huge percentage of its entries. Had Wikipedia not been able to use one hundred-plus years of truth-seeking content from thousands of professional news organizations, it would not be the resource it is today. Of course, Wikipedia is just one site. To flood the zone with truth, we need many entities working toward this end. News organizations can and should play a key role in this effort— which will require innovation and adaptation on their parts. News organizations know how the growth of disinformation affects their own perceived value. In 2017, CNN began a multi- year marketing campaign declaring its commitment to “Facts First.” The New York Times has run its own long-term ad cam- paigns with messages like “The Truth is Hard,” and “The Truth is Worth It.” More than marketing, though, we need new processes and formats where verification, context, and accountability can be easily applied in very transparent, persistent, shareable, and easy-to-evaluate ways. What if every article published on NYTimes.com or FoxNews. com had a “Fact Check” button on it, just as they now have buttons to email or tweet an article? 92