Impromptu: Amplifying Our Humanity Through AI even the product’s initial quality. Without distribution, few people will even have a chance to try what you made. As a free online resource, Wikipedia was much more accessible than any previous encyclopedia, including earlier digital ones like Microsoft Encarta. Web distribution also freed Wikipedia from printing and shipping costs, which meant it could cover so many topics that it was soon making print publications like Encyclopedia Britannica look decidedly, well, non-encyclope- dic—skimpy, even. Finally, digital distribution meant that Wiki- pedia could publish edits and updates instantly and incessantly, transforming inaccuracy into a fairly correctable problem. Of course, when a widely distributed product has any issues with content quality, users expose them, very quickly. This is why a great distribution strategy is also a great product-devel- opment strategy. As I like to say, if you’re not embarrassed by the first version of your product, you’ve launched too late. The goal is to start getting user feedback as soon as possible. From the start, lots of people clearly found Wikipedia’s crowd- sourced “good enough knowledge” useful enough to keep using. In turn, high usage led to more usefulness, as more feedback made Wikipedia better. Today, as one of the top ten most-visited websites in the U.S., the amount of accurate information Wikipedia distributes likely exceeds that of any news organization, encyclopedia, research organization, or other information publisher that might legit- imately claim a higher rate of accuracy. Whatever error might be in there, the good information Wikipedia distributes far outweighs it. Such is the power of “good enough knowledge.” 160