Transformation of Work - Recommend mentors and advisors that could help the individual advance their career. - Identify risks and potential failure points before taking action, allowing the individual to make better decisions. I can see how tools like GPT-4 could help identify career oppor- tunities, recommend mentors and advisors (though of course convincing the targets so identified to become a mentor or advisor is its own challenge), and identify potential risks and failure points. I can even see it suggesting specific network- ing strategies. But how would it develop a personalized strat- egy, for a personal brand, when such a thing is necessarily, well, personal? Reid: Please develop a set of personalized strategies for author and venture capitalist Ben Casnocha to market his personal brand. This should include a summary of Ben’s current personal brand, how that brand could be refined and improved, and a set of specific actions that Ben should take to market his personal brand. GPT-4: Ben Casnocha’s current personal brand is that of an accomplished author, venture capitalist, and tech- nology enthusiast. He is well-known for his books The Alliance, The Start-up of You, and Bold, and is a partner at the venture capital firm Village Global. His brand could be improved by increasing his visibility in the tech- nology industry and highlighting his specific expertise. To market his personal brand, Ben should consider the following strategies: - Speak at technology conferences and industry events to increase his visibility and establish himself as a thought leader in the industry. - Leverage his social media presence to promote his books, articles, and speaking engagements. 113