Impromptu: Amplifying Our Humanity Through AI If thousands of news organizations, including those with explicit ideological perspectives, start flooding the zone with truth in this manner, we could potentially put a real dent in the market for misinformation. Without journalists, there is no journalism Throughout this leg of my journey, I’ve asserted that the spread of AI tools like GPT-4 will create once-in-a-generation oppor- tunities for journalism and journalists. As I’ve also alluded to, though, the sticking point here is the current state of the journalism industry. It’s hard to embrace risks that lead to growth when you’ve been stuck so long in sur- vival mode. And yet, when the need for principled truth-seeking is more pressing than ever, there are clearly opportunities, especially for those who can figure out novel ways to capitalize on new AI tools as they come online. Leveraging new technologies’ power is one of the main ways the journalism industry grew in the past, and probably the main way it can do so again. What does this mean for individual journalists who want to stay relevant? For starters, and perhaps obviously, they should be doing everything they can to familiarize themselves with AI tools like GPT-4, and experimenting with new ways to find and tell stories. At the same time, it’s also true that a constant refrain in GPT-4’s thoughts on the growing impact of technology on journalism was its insistence on the need for a human touch. A few exam- ples from our conversations: 94