Innovation

A01 (Early Stage Technology) MOUTHPAD^ AUGMENTAL MOUTHPAD^ WUNDERMAN THOMPSON, Lima / AUGMENTAL, San Francisco PERU GRAND PRIX GRAND PRIX A04 (Scalable Innovation) LAY'S SMART FARM LAY'S LAY'S LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA BRONZE LION BRONZE LION A05 (Brand Strategy & Experience) PASSIVE COOKING BARILLA BARILLA PUBLICIS ITALY | LEPUB, Milan ITALY BRONZE LION BRONZE LION A06 (Product Innovation ) MAKING INACCESSIBLE ACCESSIBLE ARIEL ECOCLIC® BOX LANDOR & FITCH, Hamburg / PROCTER & GAMBLE, Geneva GERMANY SILVER LION SILVER LION SHELLMET KOUSHI CHEMICAL INDUSTRY CO., LTD. SHELLMET TBWA\HAKUHODO INC., Tokyo JAPAN GOLD LION GOLD LION TRANSPARENCY CARD CONGRESSO EM FOCO TRANSPARENCY CARD AKQA, Sao Paulo BRAZIL BRONZE LION BRONZE LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award