INTERNETRISING,PRICESFALLING 13 Figure3: Entryratebyproductrevenueandprice 60% ● ● ● ● ● ● 50% ● ● Revenue 40% Price 1st 2nd 3rd 4th Quartile Notes: Entry rates are for 2015–2016. Products are sortedintoquartilesbyrevenueorpricewithinELIs. Source: Authors’calculationusingAdobedata. Figure4: Exitratebyproductrevenueandprice 60% ● 50% ● ● ● ● ● ● 40% ● Revenue 30% Price 1st 2nd 3rd 4th Quartile Notes: Exit rates are for 2015–2016. Products are sortedintoquartilesbyrevenueorpricewithinELIs. Source: Authors’calculationusingAdobedata.