10 GOOLSBEEANDKLENOW Table6: AdobeProductEntryandExitRates Entry Exit Headline 51.4 24.3 Headlineex.Apparel 43.7 21.9 Apparel 70.8 30.3 Recreationgoods 61.1 20.7 ICT 60.8 31.7 Othergoodsandservices 49.9 13.4 Householdgoods 30.5 19.0 Transportationaccessoriesandparts 24.6 16.9 Foodandbeverages 15.7 9.2 Medicinesandmedicalsupplies 11.1 7.6 Notes: Wesales-weightwithinELIs,anduseCPIrelativeimportance weightsacrossELIs. Entriesareaverage%pointsover2014–2015and 2015–2016. Source: Authors’ calculation using Adobe Analytics and BLSdata.