INTERNETRISING,PRICESFALLING 19 FigureA1: FoodandBeverages 104 102 x 100 Inde 98 96 DPI CPI 94 Jan−14 May−14 Sep−14 Jan−15 May−15 Sep−15 Jan−16 May−16 Sep−16 Jan−17 May−17 Sep−17 Dates FigureA2: Householdgoods 100 95 x Inde 90 85 DPI CPI Jan−14 May−14 Sep−14 Jan−15 May−15 Sep−15 Jan−16 May−16 Sep−16 Jan−17 May−17 Sep−17 Dates