Joyce Mackenzie Liu

Joyce Mackenzie Liu Founder & Modern CFO • Pegafund Joyce is the founder and CEO of Pegafund, a company that provides fractional CFO services and leadership upskilling to high-growth, investor-backed SaaS businesses. With 20 years of experience in the financial services industry, she has worked with, invested in, and advised over 100 businesses across Europe, the UK, and the US, ranging from startups to publicly traded companies. She is passionate about helping entrepreneurs, operators, and investors make better and faster decisions through strategic finance.