Laura Gitman PodBook™
Laura is a global expert on corporate sustainability, with two decades of experience in strategy consulting.
RELAYTO Podcast
RELAYTO CEO
Experience-Focused Leaders
PodBook
Interactive Content
marketing and software
About Alex Shevelenko
customer-focusedcommercial leader
Laura Gitman
Impact
BSR
ESG
Content
Transforming Business
Sustainability
Sustainability in Action TRANSFORMING BUSINESSES FOR POSITIVE IMPACT Laura Gitman Chief Impact Officer
About Laura Gitman Laura is a global expert on corporate sustainability, with two decades of experience in strategy consulting. She has advised senior executives at global companies across a range of industry sectors and sustainability issues and has also been a leader in BSR’s organizational growth and impact.
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SUSSUSTTAINABLE PROFITAINABLE PROFITABILITYABILITY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (10:05 - 10:12) I LOVE IT WHEN A COMPANY DOES SUSTAINABILITY TO BE PROFITABLE BECAUSE IT MEANS IT'S GONNA BE SUSTAINABLE, AND THEY'RE GONNA KEEP INVESTING IN IT. Laura Gitman
SETTING AMBITIOUS GOALS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (12:35 - 12:59) WE REALLY LOOK FOR COMPANIES TO MOVE THE NEEDLE ON THE AREAS THAT ARE MOST MATERIAL FOR THEM, THAT ARE CORE TO WHO THEIR BUSINESS IS. Laura Gitman
LEVERAGING PARTNERSHIPS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (17:50 - 18:23) BEING ABLE TO PARTNER WITH RELAYTO HAS BEEN JUST FANTASTIC. WE THINK ABOUT THOUGHT LEADERSHIP AS A REALLY CRITICAL PART OF HOW WE ACHIEVE OUR MISSION. Laura Gitman
CONTENT ACCESSIBILITY AND IMPACT 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (19:03 - 19:26) FOR US REALLY IMPORTANT THAT WE FIGURE OUT HOW TO MAKE CONTENT MORE DIGESTIBLE, MORE SEARCHABLE, MORE PRACTICAL AND, IDEALLY, SHAREABLE. Laura Gitman
INTERACTIVE PROBLEM-SOLVING EVENTS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (19:26 - 19:38) WE WANT OUR CONTENT TO GET TO DIFFERENT PARTS OF THE ORGANIZATION TO HAVE THE IMPACT IT'S GOING TO HAVE. THAT'S NOT GOING TO HAPPEN IF IT'S DONE IN, AS YOU SAY, SORT OF A 90-PAGE REPORT THAT SITS ON A WEBSITE. Laura Gitman
INNOVATING THOUGHT LEADERSHIP SHARING 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (19:53 - 20:29) THERE ARE LOTS OF CONFERENCES OUT THERE WITH A PANEL OF PEOPLE ALL SPEAKING ABOUT THEIR BEST PRACTICES AND SHOWING ESSENTIALLY THE SAME POWERPOINT PRESENTATION. WE HAVE NO INTEREST IN DOING THOSE KINDS OF EVENTS. Laura Gitman
INVESTMENTS AND LONG-TERM GOALS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (36:42 - 36:59) WE NEED TO MAKE SURE THAT THE INVESTMENTS WE'RE MAKING ARE ALIGNED WITH OUR LONG-TERM ASPIRATIONS. I'D SAY ANY INSTITUTION THAT HAS THAT LONG-TERM PERSPECTIVE, ANY LONG-TERM INVESTOR ACROSS THE BOARD, HAS SHIFTED TOWARDS MORE OF AN ESG MANDATE. Laura Gitman
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About RELAYTO Experience-Focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
Experience-Focused Leaders Podcast We are on a mission to bring the most important ideas to life. We talk about the experiences that move forward organizations, customers, and society at large. If you love ideas and bringing ideas to life, stick around. Join us each week and explore the principles, strategies and insights that drive exceptional customer experiences and business growth. Learn more
