—elpful tips for deciding when to use photography ­ use to bring warth and a sense of ­ use to counicate ­ use to engage potential storytelling when counicating about our capabilities custoers and support the tone products and benefits. of a counication. ­ ¢­Š use to lighten or add decoration ­ ¢­Š use to explain coplex content ­ ¢­Š use to support transactional to instructional clais related aterials. as it could trigger negative eotions. inforation to custoers. „hose ©ot featuring iagery is a better choice. ‰nstead use illustration which allows for touchpoints generally have no iagery. ore specificity. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction ”Ÿ