—elpful tips for deciding when to use photography use to bring warth and a sense of use to counicate use to engage potential storytelling when counicating about our capabilities custoers and support the tone products and benefits. of a counication. ¢Š use to lighten or add decoration ¢Š use to explain coplex content ¢Š use to support transactional to instructional clais related aterials. as it could trigger negative eotions. inforation to custoers. „hose ©ot featuring iagery is a better choice. ‰nstead use illustration which allows for touchpoints generally have no iagery. ore specificity. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction ”Ÿ
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