‡et to now LiMu Eu oug £e use LiMu Eu oug as a cue to drive and increase Customi¦ed brand awareness of Liber ty Mutual and to counicate insurance expert. our value proposition of custoižed insurance. ission¥ to help people custoiže their insurance so they only pay for what they need. † wild „ird. LiMu Eu isn’t the ost wellŸtrained spo es anial on the bloc . ˆe’s actually nothing ore than a wild bird in a perfectly starched yellow unifor and aviator sunglasses. …ut what he lac s in s ills he ore than a es up for with his catchy rhying brandŸrecallŸinducing nae. oug on the other hand is a highly trained custoižed insurance expert who serves as LiMu Eu’s wrangler translator and partner. „ogether they’re unstoppable when it coes to saving people fro oneŸsižeŸfitsŸall insurance. †or ore about LiMu Eu oug see pages Ÿ‘ in the appendix. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 3 ™
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