Helpful tips for selecting the right image We reinforce our brand palette by choosing diverse imagery with a neutral palette, natural light, and optimistic feel. For customer communications, use photography judiciously and purposefully. Use imagery that reflects our values around Use Liberty Yellow as a styling element in photography When using lifestyle imagery, choose photos that are diversity and inclusion. when appropriate, but do not retouch the image to add candid and authentic, with a sense of place and emotion. Liberty Yellow. Use imagery to help tell a story of what we enable. Use imagery with strong composition and a Use imagery with natural lighting and neutral tones clear focus. in contemporary settings. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 49