Logo variations Our logo helps customers identify us. We never Horizontal alter, modify, or re-create it because doing so would dilute the value of our brand and potentially harm our registered trademark. Use the logo orientation that best fits the available space. Our logo should always be taken from electronic files provided in .eps, .jpg, .tif, and .gif formats and should always be used in its entirety. Logo clear space Our logo must be easily seen and recognized. Vertical Don’t crowd it with other images or type, or place it over a busy or heavily patterned image that limits its visibility. Our general rule is to leave a border of negative space around the logo that is no less than the height of the letter “L” in the Liberty Mutual wordmark. Clear space Height of L Two Ls Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 8