GRM U.S. Marketing Consumer Journey — LiMu Emu & Doug, photography, and illustration usage This chart details which imagery is prioritized across our journey. Awareness Consideration Purchase Customer/Advocate No visual LE&D TT Photog. No visual LE&D Photog. Illustration No visual LE&D Photog. Illustration No visual LE&D Photog. Illustration Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 35