Our typography Typography is a particularly important part of Primary font our identity. It helps us tell our story in a uniquely Liberty Mutual way. We use Guardian Sans Headline in all our marketing Guardian Sans Semibold materials and most of our communication channels (e.g., ads, direct mail, social posts), with the exception Guardian Sans Regular of LibertyMutual.com, acquisition and customer emails, and Microsoft® ® ® Word, PowerPoint , and Excel . Guardian Sans Semibold and Regular are the approved weights (along with their italic counterparts for Guardian Sans Light emphasis and/or clarity). System font for desktop use Use Roboto in place of Guardian Sans in web and desktop applications (e.g., Microsoft® PowerPoint® System font and Word, emails). Roboto Bold Legal text Guardian Sans is preferred, but large blocks of Roboto Regular legal text can be set in Helvetica Condensed if it aids legibility. Roboto Light Email default Arial is the default font for web 1.0 email browsers. Ligatures must be turned off manually in Guardian Sans. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 27