tatue of i„erty photography „he edallion in our logo a tradear ed representation of our brand is an artistic rendering of the œtatue of Liberty. ›lacing Lady Liberty as a bac ground eleent reinforces our brand without wea ening our logo tradear . £hen we use photography of the statue it can act as a strong reinforceent of our brand increasing both recognition and eorability. ˆowever iagery of Lady Liberty ust never copete with or supersede our logo thereby threatening our tradear on it. ‚y your side, standing strong t Liberty Mutual nsurance, we’ve been dedicated to providin our policyholders with the best service for over 100 years hat means bein able to pay Cropping Usage rules¥ claims uic€ly and accurately t’s our financial strenth that sets us apart and ensures we’re there limit • ¡se the statue on tactics eant to build brand to stand by you awareness when capaign or lifestyle iagery stri es €ated 1 • “” ‰Ž‘cellent‹ by M ‚est †ompany an inappropriate tone. • “2” ‰¡ood‹ by Moody’s2 94% • “” ‰‡tron‹ by ‡tandard „ Šoor’s3 Financia‚ ƒecre of customers are satisfied • Ensure that our logo is ore proinent than and • ”an€ed ¢£th on the šortune 100 list of the larest –‡ with Liberty Mutual6 corporations by total revenueŸ set apart fro the œtatue of Liberty. • hird©larest property and casualty insurer in the –‡£ $41.6 • šifth©larest lobal property and casualty insurer£ billion • ¡se the approved statue photograph available „n …or ƒide in annual consolidated revenue, • œe offer a wide rane of insurance products and services as of December 31, 2018 through ¡œ€M…randœtandards“libertyutual.co. • —ur dedicated local aents are ready to help customiªe insurance so customers only pay for what they need 50K • †eature Lady Liberty as a supporting character or people employed by Liberty Mutual in Contact me for a free, nooigation ote. 30 countries and economies noncopeting bac drop. o this by including context in [First Name] [Last Name] around the world ƒ itle „ Description… ƒddress Line 1… the iage li e her pedestal or a s y with visible clouds. ƒddress Line 2… Headshot ƒ†ity…, ƒ‡tate… ƒˆipcode… ‰Š‹ ƒŒum… Ž‘t ƒŒum… ƒŽmail… †lient ’ƒ““““““““… • ©ever crop the statue higher than the drape of the ƒ”•†•MŒ License… sleeve on her lower ar. – — ˜ ™—MŽ ˜ LšŽ ˜ ”ŽŒ Ž”‡ ˜ –M‚”ŽLL ˜ M— —”†›†LŽ ˜ †—ŒD— ˜ œ Ž”†”š 1 2 3 Ÿ £ M ‚est ”atin ‡ervices, 201ž Moody’s nvestors ‡ervice, nc, 201ž ‡tandard „ Šoor’s, 201ž Liberty Mutual ¡roup is ran€ed ¢£th on the šortune 100 list of larest corporations in the –‡ based on 2018 revenue ‚ased on 6 2018 direct written premium ‚ased on a 201¢ study conducted by ¤ualtrics 1¢£ ‚er€eley ‡treet, ‚oston, M 02116 –‡ ©201ž Liberty Mutual nsurance ŠŽ”¢1£321 0¢•1ž Lead with our logo reinforced by our brand palette for a strong brand stateent. Liberty Mutual is proud to sponsor [Super Duper Extra Long Global strength. Organization Name. [First Name] [Last Name] [xxx-xxx-xxxx] Local commitment. [fi[email protected]] Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction € …
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