Things to avoid in our photography Here are examples for helping us maintain consistency across all our communications. While a natural smile into the camera can be acceptable, Avoid contrived lifestyle situations and extreme angles. Avoid imagery where color is overly saturated. avoid using photographs that feel manufactured or overly posed. Avoid using highly manipulated imagery. Avoid using imagery with staged diversity. Avoid imagery that feels cold or corporate. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 50