‡et to now LiMu Eu  oug £e use LiMu Eu  oug as a cue to drive and increase Customi¦ed brand awareness of Liber ty Mutual and to counicate insurance expert. our value proposition of custoižed insurance. ission¥ to help people custoiže their insurance so they only pay for what they need. † wild „ird. LiMu Eu isn’t the ost wellŸtrained spo es anial on the bloc . ˆe’s actually nothing ore than a wild bird in a perfectly starched yellow unifor and aviator sunglasses. …ut what he lac s in s ills he ore than a es up for with his catchy rhying brandŸrecallŸinducing nae. oug on the other hand is a highly trained custoižed insurance expert who serves as LiMu Eu’s wrangler translator and partner. „ogether they’re unstoppable when it coes to saving people fro oneŸsižeŸfitsŸall insurance. †or ore about LiMu Eu  oug see pages ­Ÿ­‘ in the appendix. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 3 ™