—ow to use our color £hile our color faily includes Liberty ¢ellow Liberty …lue Liberty „eal and white lead with Liberty ¢ellow on a white stage. Liberty …lue and Liberty „eal are our supporting cast. ›aired with Liberty ¢ellow this creates an instantly recognižable war clean sart and professional aesthetic. £hite space is used generously helping to a e our counications easy to navigate friendly and approachable. ll highŸvisibility or standŸalone applications should lead with Liberty ¢ellow (e.g. our website hoe page –eep layouts clean and simple ˆe purposeful with i„erty ‰ellow ’magery is also color collateral ads). Effective use of white space helps ¡se color to build our brand €hoose iages with a bright eep layouts easy to navigate. and provide a clear structured optiistic tone to copleent tospheric £hite is an effective hierarchy within all of our our brand colors. ¡se our accent colors sparingly li e a spice to add way of creating subtle separations counications. flavor to our stories. of content. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 2 2