Our icons Our icons are a simple shorthand for illustrating our products and services. The graphic simplicity of our icons helps Liberty Mutual communicate in a clear, friendly, and direct visual language that is easy for people to understand. They can help us quickly communicate either a literal or an abstract idea. Icons are a highly effective tool on digital and social media platforms to convey a product (auto, home), concept (time, date), or action (call, chat, online). Images are typically better used in an editorial setting to capture or convey emotion. Our icon set is specially designed for impact at smaller sizes and isn’t intended to be used as large spot graphics. To request an icon set, or the creation of a new icon, please email [email protected]. Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 29