Liberty Mutual Insurance Brand Book (46/58)

When to use photography ›hotography is featured priarily in consuerŸfacing touchpoints. Lifestyle iagery is appropriate in tactics that drive consideration of our brand while contextual photography ay be used to support custoer touchpoints that engage and educate. œoe exaple tactics° • €ore collateral aterials such as an auto brochure • Onsite aterials such as booth bac drops • c™uisition eail • Organic social • ˆero on digital product pages ¤ Why use photography¨ £e use photography to increase relatability and connect with consuers. nd our essage can be enhanced by counicating a believability that resonates with our audience. £e do that by featuring lifestyle iagery that captures a slice of life in spontaneous everyday oents allowing space for realistic iperfections. Sna„ on „osSna„ on „ostt on on and and ee lore on. lore on. ProtecProtectt all the thin all the thinggss that mak that makee y yoou, yu, yoou.u. ¯oin tousands o‡ †uaiﬁd En‹oEn‹o€€ cus custtoi¦oi¦d auto and nts insud auto and nts insuaanc nﬁts as ¨a ©nc nﬁts as ¨a © custos aad€ saving° o‡ ¨Univo‡ ¨Univsitsit€€ o‡ Rio ’ o‡ Rio ’aand – Rio ’nd – Rio ’aand Counitnd Counit€€ Cog – Auni Cog – Auni Sav u„ to ‰ŒŠŸ Association©‚Association©‚ª W’ œ„ €ou covd it nﬁts iœ Ho Co„ut Endosnt Endosnt « Accidnt Fogivnss¬ and a Muti™®oic€ Discount‚ So €ou on Auto ‘nsuanc¢ ¤†or ore inforation on the role of photography can ‡can ‡oocus on doincus on doingg at € at €oou ou ovv at o and on t oad‚ at o and on t oad‚ Rnt’s ‘nsuanc We customi¦e. as o as ‰ˆŠ–ont¤ within the digital portfolios reference the Liberty Ho–condo ‘nsuanc ‰ou could save ©€š‚ as o as ‰¥¥–ont Mutual esign œyste at designsyste.lig.co. ContacContactt me f me foor yr yoour cusur custtomiomiee uote uote.. First Name Last Name ¨Tit ± Dsci„tion© ¨Addss Lin 1© AFFINITY LOGO Headshot ¨Addss Lin ˆ© ¨Cit€© ¨Stat© ¨²i„cod© ³®´ ¨Nu© Eƒt ¨Nu© Outside Liberty« ¨Eai© Cint µ¨¥¥¥¥¥¥¥¥© €ontact your ar eting partner for assistance ¨AR–CA–MN Licns© or eail uscbrandguidelines“libertyutual.co. AAUUTTOO HHOMEOME RRENTERSENTERS UUMBRELLAMBRELLA MMOOTTOORCYRCYCCLELE CCONDOONDO WWAATTERCRAFTERCRAFT 1 ˆ Discounts and saDiscounts and savvininggss a a a avvaaia sia sttat aat as and guations aos and guations ao and a and a€€ v vaa€€ €€ s sttatat‚‚ T Too t t ƒƒtnt „ittnt „itttd d €€ a a a„„icants a individua€ und a„„icants a individua€ undititttn… not a a„„icants an… not a a„„icants a€€ †uai‡ †uai‡€€‚‚ Wit ou o„tiona Ho Co„ut EndosntHo Co„ut Endosnt i co i covv u„ to ‰ u„ to ‰11ŠŠ ŠŠŠŠ ‡ŠŠ ‡oo € €oou co„uts and sau co„uts and satt„on„onss su‹c su‹ctt to a ‰ŒŠ dduc to a ‰ŒŠ dducttii‚‚ Ž ACC‘DENT FOR’‘“ENESS NOT A“A‘LABLE ‘N CA‚ Ts and conditions a„„€‚ ” Œ AAvvaagg annua sa annua savvininggss asd on count asd on count€€id suid suvv€€ o‡ n cus o‡ n custtos ‡o •–1–1Œ to •–1–1— o „oos ‡o •–1–1Œ to •–1–1— o „ottd sad savviningg ‡o „io „ius n t ‡o „io „ius n t€€ s sitcd to Liitcd to Litt€€ Mutua‚ Sa Mutua‚ Savvininggss co„aison do co„aison doss not a„„€ in MA not a„„€ in MA‚‚ T ﬁgu ﬁgu aas asd on t as asd on t avvaagg „iu ‡ „iu ‡oo nts „oici nts „oiciss it itttn n ttn Œ–1”–1” ™ ”–n Œ–1”–1” ™ ”–ŽŽŠŠ––1Œ1Œ‚‚ Co Covvaagg „o „ovvidd and undidd and undititttn n €€ Li Litt€€ Mutua ‘nsu Mutua ‘nsuaanc Co„annc Co„an€€ o its susidiai o its susidiaiss o aﬃiat o aﬃiatss 1›Œ Bœ 1›Œ Bœ€€ St Sttt BosBostton MA Šon MA Šˆˆ11—11—‚‚ Li Litt€€ Mutua ‘nsu Mutua ‘nsuaanc is icnsd in a ŒŠ snc is icnsd in a ŒŠ sttatatss and t Dis and t Distticictt o‡ Couia‚ A igts o‡ Couia‚ A igts ssvvd‚ ©d‚ ©ˆˆŠŠ11Ÿ LiŸ Litt€€ Mutua ‘nsu Mutua ‘nsuaancnc AFF—•—ŸŒŠ¡1— CW ˆŠ1Ÿ–1Š TTis ogani¦ation civis ogani¦ation civss ﬁnancia su„„o ﬁnancia su„„ott ‡ ‡oo oﬀ oﬀiningg tis auto and o nﬁts „og tis auto and o nﬁts „ogaa‚‚ Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction ”‚

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