BRAND GUIDE

3 2 LIVE NATION BRAND GUIDE CONTENTS Logo Versions & Usage 5 Re gistered Mark and Trademark 11 Color P alette 13 Typ ography 1 5 Int ernal Culture 18 Bann er Ads 2 2 So cial Media 2 8 Video 3 2 Po sters 34 LOGO & VISUAL LANGUAGE BRAND APPLICATION LOGO & VISUAL LANGUAGE BRAND APPLICATION 01 02 01 02

5 4 LIVE NATION BRAND GUIDE 90° REGISTRATION MARK Re gistration mark must always be a part of primary logo. See rules on page 11 THE BORDER The border is part of the Live Nation logo. It must ALWAYS be at a 90° angle. WORD MARK Gotham Ultra font HORIZONTAL: FAN MAN HORIZONTAL: NO FAN MAN STACKED THE FAN MAN — There are two versions of the horizontal logo: with and without Fan Man. Use whichever version looks app ropriate for the communication. — Us e the stacked version in areas where the horizontal logo would become too small to read — The “Liv e Nation” logo word mark is a custom alphabet graphic based on the Gotham font family. Use the stacked version in areas where the horizontal logo would become too small to read SEE ALTERNATE VERSIONS AND USAGE EXAMPLES ON PAGE 36 & 37 THE LOGO

7 6 LIVE NATION BRAND GUIDE CLEAR SPACE ‘x’ is always the minimum space around the frame. MINIMUM SIZE The size of the Live Nation logo changes, depending on its use. To ensure that the Live Nation logo is always legible, a minimum size of no less than 1.00” wide should be applied in print applications. In digital applications, a standard equivalent would be approximately 150 pixels. Use the stacked version if smaller (minimum size: 0.5” or 75 px.) 1” or 150px (at 150 dpi) X X X 0.5” or 75px (at 150 dpi) Use the Fan Man graphic for small icon applications (e.g., favicon and mobile app). For square dimensions (ex. social media profile images) CLEAR SPACE & MINIMUM SIZE

9 8 LIVE NATION BRAND GUIDE LIVE NATION ENTERTAINMENT The Live Nation Entertainment logo is for internal & external Corporate materials. It’s to refer to the merged entity of Live Nation and Ticketmaster. It can’t be used without approval from the Corporate Division. LOGO VARIATIONS Variations of the Live Nation logo are created for Live Nation divisions, departments and programs. However, use of these logos is restricted and authorized depending on the nature of the request. NOTE: The Fan Man graphic is only used in the word “LIVE” as a replacement for the “I”. LOGO WITH DIVISION / MARKET NAMES SEE ALTERNATE VERSIONS AND USAGE EXAMPLES ON PAGE 36

11 10 LIVE NATION BRAND GUIDE Live Nation is a trademark of Live Nation Worldwide, Inc. There are two versions of the logo. One that incorporates the registration symbol ® and one that incorporates the trademark symbol TM . — Main web site — Pr omotion of events, merch or ticket sales — Pr oduction of events — Ope ration of venues — Audio an d video (online transmission only) — Re tail store services — Mugs — Clothin g — Bag s — Po sters — Prin ted Tickets — Any o ther services and products not outlined above — Any o ther services and products not outlined above — Main web site — Pr omotion of events, merch or ticket sales — Pr oduction of events — Ope ration of venues — Audio an d video (online transmission only) — Re tail store services USA CANADA REGISTERED & TRADEMARK SYMBOLS — The Live Nation name and logo are trademarks that are used to identify our products from other entities. — We h ave obtained federal registrations for the Live Nation name and logo. — Fe deral registration allows us to prevent others from using the Live Nation name and logo. — A trade mark indicator must appear in ALL graphic uses of the Live Nation name and logo. — Plea se note that both registration and trademark symbols in all logos are graphics - not fonts.

13 12 LIVE NATION BRAND GUIDE COLOR STANDARDS To ensure accurate color reproduction, always match the approved Pantone/ CMYK/RGB colors outlines on this page. Do not use the colors shown in this guide for precise visual matching. BRAND COLORS LIVE NATION RED 100% BLACK 100% WHITE PANTONE 186C for coated. PANTONE 186U for uncoated. CMYK C=0, M=100, Y=81, K=4 RGB R=227, G=25, B=55 HEX# E21836

15 14 LIVE NATION BRAND GUIDE TYPOGRAPHY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 TITLES / HEADLINES These should always be set in Live Nation ExtraBold, ALL CAPS. BODY COPY Use Live Nation Regular or Live Nation Bold depending on readability. In addition, this typeface can be used in numerous media and in a variety of situations to create a clean and contemporary visual program. The sans-serif letterforms make it extremely legible, even at very small sizes. The custom Live Nation font family (Regular, Italic, Bold, Bold Italic, ExtraBold, ExtraBold Italic) should be used for everything external or consumer facing. Optionally, Arial may be used for internal documents, such as presentations. LIVE NATION REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 LIVE NATION BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 LIVE NATION EXTRABOLD

17 16 LIVE NATION BRAND GUIDE BRAND APPLICATION BRAND APPLICATION

19 18 LIVE NATION BRAND GUIDE INTERNAL CULTURE

21 20 LIVE NATION BRAND GUIDE JOHN DOE Title / Position 000-000-000 [email protected] 0000 Street Drive City, State 00000 FULL COLOR LOGO NAME Live Nation ExtraBold TITLE, PHONE, EMAIL & ADDRESS Live Nation Regular EMAIL SIGNATURE PRESENTATIONS The Live Nation master logo should be applied on top of the Title of the document. Please begin your presentation with a title slide that clearly communicates the name of your project or proposal. Any additional slides may use the Secondary Slide formatting. INTERNAL CULTURE PRESENTATIONS TITLE SLIDE SECONDARY SLIDE LOGO Always use the Full Color Red Border version of the logo TITLE & DATE Live Nation ExtraBold ALL CAPS HEADER Live Nation ExtraBold ALL CAPS BODY COPY Live Nation Bold or Regular

23 22 LIVE NATION BRAND GUIDE GET TICKETS FRIDAY GET TICKETS FRIDAY WITHOUT CITI GRAPHICS WITH CITI GRAPHICS 300 X 250 DISPLAY BANNERS STANDARD BANNER SIZES All digital banners should contain a strong ‘call to action’ (CTA) and use the Live Nation Horizontal Logo. Recommended language for CTA is ‘Get Tickets Now’ or for pre-sale, ‘Get Tickets Friday’. This is preferred, to “On Sale... “ which only describes the event instead of telling a fan to act Now, Today, or on Friday. The CTA background and font choice can be changed based on admat creative. CITI® sponsor banners require rounded corners at bottom, as seen in sample. This is the preferred lock up for digital banners on both display and mobile. GET TICKETS FRIDAY GET TICKETS FRIDAY WITHOUT CITI GRAPHICS WITH CITI GRAPHICS 300 X 600 NOTE: Use the black border version when fully placing on red background. Use the red border version everywhere else. OK to use Primary logo on red background here because the red border is still visible.

25 24 LIVE NATION BRAND GUIDE WITH & WITHOUT CITI GRAPHICS 160 X 600 GET TICKETS FRIDAY GET TICKETS FRIDAY DISPLAY BANNERS WITH & WITHOUT CITI GRAPHICS 728 X 90 GET TICKETS FRIDAY GET TICKETS FRIDAY GET TICKETS FRIDAY GET TICKETS FRIDAY

27 26 LIVE NATION BRAND GUIDE 320 X 50 300 X 60 300 X 50 MOBILE BANNERS GET TICKETS FRIDAY GET TICKETS FRIDAY GET TICKETS FRIDAY 728X90 CITI BANNER EXAMPLE 300X600 CITI LOCAL BANNER EXAMPLE 300X250 NON CITI BANNER EXAMPLE 320X50 MOBILE BANNER EXAMPLE DISPLAY BANNERS EXAMPLES

29 28 LIVE NATION BRAND GUIDE 1024 X 572 TWITTER IMAGE POST Text: 95 Characters 800 X 320 TWITTER CARD GRAPHIC Text: 117 Characters SOCIAL MEDIA EXAMPLES 815 X 475 FACEBOOK COVER PHOTO GRAPHIC 1200 X 628 FACEBOOK AD Text: 90 characters Headline: 25 characters Link Description: 30 characters Image may not include more than 20% text For U.S. Concerts – please do not create a manual FB Event if artist has events on their page. Go to artist page events > your market event > Add To Your Page

31 30 LIVE NATION BRAND GUIDE LIVENATION.COM SOCIAL MEDIA PROFILE IMAGES FAVICON SOCIAL MEDIA EXAMPLES 600 X 600 FACEBOOK CAROUSEL AD Showcase 3-5 Images and Links Text: 90 characters Headline: 40 characters Link Description: 20 characters 1080 X 1080 INSTAGRAM GRAPHIC Text only, 125 characters Recommended Image may not include more than 20% text

33 32 LIVE NATION BRAND GUIDE GET TICKETS NOW GET TICKETS NOW MUSICIAN/BAND LOGO MUSICIAN/BAND LOGO VIDEO OVERLAY WITHOUT CITI VIDEO OVERLAY WITH CITI VIDEO WATERMARK LOGO Live Nation logo with no border, all white and at 50% opacity. NOTE: Examples not to scale. Standard video size: 1920 x 1080px ONLINE VIDEO OVERLAY PERSISTENT MESSAGING LOCKUP FOR ONLINE SPOTS This is for promo use. Upper section will provide the Musician/Band logo. Bottom section will have the CTA. Overall design will be based off of the Musician/Band’s admat. NOTE: Examples not to scale. Standard video size: 1920 x 1080px :30 / :15 PROMO VIDEO :30 / :15 PROMO VIDEO :30 / :15 PROMO VIDEO

35 34 LIVE NATION BRAND GUIDE CONCERT POSTERS EXAMPLES

37 36 LIVE NATION BRAND GUIDE ® ® ® IF USING RED BACKGROUND, USE : IF USING RED BACKGROUND, USE : IF USING DARK BACKGROUND, USE : IF USING RED BACKGROUND, USE : IF PRINTING BLACK AND WHITE, USE : FOR SOCIAL MEDIA PROFILE IMAGES, USE: USAGE EXAMPLE IF PRINTING BLACK AND WHITE, USE : IF PRINTING BLACK AND WHITE, USE : — The primary red border version must be used wherever possible. — Make sur e that the logo is always legible and impactful against a background. Best on clear space. — Color an d/or subject should not interfere with visibility. — No colo r or pattern should appear inside the logo box (solid fill always). — Us e the stacked version in areas where the horizontal logo would become too small to read (e.g. watermark in vertical format). LOGO USAGE STACKED LOGO HORIZONTAL LOGO LOGO WITH DIVISION / MARKET NAMES PRIMARY RED BORDER VERSION PRIMARY RED BORDER VERSION PRIMARY RED BORDER VERSION ALTERNATE VERSIONS ALTERNATE VERSIONS

39 38 LIVE NATION BRAND GUIDE ®