23 22 LIVE NATION BRAND GUIDE GET TICKETS FRIDAY GET TICKETS FRIDAY WITHOUT CITI GRAPHICS WITH CITI GRAPHICS 300 X 250 DISPLAY BANNERS STANDARD BANNER SIZES All digital banners should contain a strong ‘call to action’ (CTA) and use the Live Nation Horizontal Logo. Recommended language for CTA is ‘Get Tickets Now’ or for pre-sale, ‘Get Tickets Friday’. This is preferred, to “On Sale... “ which only describes the event instead of telling a fan to act Now, Today, or on Friday. The CTA background and font choice can be changed based on admat creative. CITI® sponsor banners require rounded corners at bottom, as seen in sample. This is the preferred lock up for digital banners on both display and mobile. GET TICKETS FRIDAY GET TICKETS FRIDAY WITHOUT CITI GRAPHICS WITH CITI GRAPHICS 300 X 600 NOTE: Use the black border version when fully placing on red background. Use the red border version everywhere else. OK to use Primary logo on red background here because the red border is still visible.