37 36 LIVE NATION BRAND GUIDE ® ® ® IF USING RED BACKGROUND, USE : IF USING RED BACKGROUND, USE : IF USING DARK BACKGROUND, USE : IF USING RED BACKGROUND, USE : IF PRINTING BLACK AND WHITE, USE : FOR SOCIAL MEDIA PROFILE IMAGES, USE: USAGE EXAMPLE IF PRINTING BLACK AND WHITE, USE : IF PRINTING BLACK AND WHITE, USE : — The primary red border version must be used wherever possible. — Make sur e that the logo is always legible and impactful against a background. Best on clear space. — Color an d/or subject should not interfere with visibility. — No colo r or pattern should appear inside the logo box (solid fill always). — Us e the stacked version in areas where the horizontal logo would become too small to read (e.g. watermark in vertical format). LOGO USAGE STACKED LOGO HORIZONTAL LOGO LOGO WITH DIVISION / MARKET NAMES PRIMARY RED BORDER VERSION PRIMARY RED BORDER VERSION PRIMARY RED BORDER VERSION ALTERNATE VERSIONS ALTERNATE VERSIONS