Committed to reflect consistently and genuinely the full spectrum of our customers in our imagery, messages and experiences In addition to emphasizing our core values, our goal is to reach customers of all backgrounds in relevant ways that engage and affect behavior through audience targeting, creative expression, iconic events and experiences. We will advance representation in advertising to reflect our customers by gender, gender identity, ethnicity, age, size and persons with disabilities. In 2021, we will continue to re-affirm our commitment to D&I, the communities we serve and the change we intend to make in the world of fashion through the following goals: · Advance advertising to reflect our customers: Achieve 58% diverse representation in casting for gender, size, ethnicity and age. · Ensure media spend reflects our customers: Achieve 35% representation by vehicle and reach. · Launch new agency partnership: Activate multicultural marketing campaigns in collaboration with JOY Collective, a certified Black- and women-owned strategic marketing and creative agency specializing in brand-building in today’s complex, poly-cultural world. JOY’s mission is to curate, create and spread JOY for ourselves, our families, our clients and our communities. · Amplify product imagery that reflects our customers: Achieve 33% representation across all vendor and partner imagery. · Refocus our D&I strategy to address the current climate: In 2021, we will honor the rich history and heritage of the many communities we serve, which are stitched together by many threads representing the diversity of people, their talents, trials and triumphs. | Sustainability Report 2020 Return to Table of Contents 30