Nat Geo Digital One Pagers

REACH AWE-INSPIRINGAUDIENCES 515m IN THE CAR MARKET 115M 35M 308M “Intend to buy a vehicle in the next LIKES SUBSCRIBERS FOLLOWERS GLOBAL 6 months” +40%* FOLLOWERS AGE BREAKDOWNFOR SOCIAL GENDER PODCASTERS The number one brand on “Listen to podcasts” +15%* social media, National 40% Geographic reaches huge 30% 75% audiences on Instagram with TECH 515m global followers across 20% “I follow the latest technology trends all social platforms. and news”+35%* 10% 25% Our digital audience is 0% primarily composed of a 13-17 18-24 25-34 35-44 45-54 55+ FINANCIAL INVESTORS Nat Geo GlobalSocialAudience UKTotal “I’m interested in the economy/finance” young and affluent +39%* demographic who are TWOKEY AUDIENCESFOR SOCIAL premium brand seekers, HIGH-END CONSUMERS follow the latest tech “Have purchased from a luxury clothing trends, and are in the brand in the last year” +27%* market for a new car. 25-34MALE 18-24ADULTS 25% 16% PREMIUM BRAND SEEKERS “I tend to buy the premium version of EMERGING ADULTS products” +20%* Find out what fundamentally drives these audiences with our Audience Explorer. Sources: Audience Size: Tubular March 2022 (National Geographic Property); Global Followers: Nat Geo Organic Social Analytics 2021-2022; Age & Gender Breakdown: Tubular March 2022 (National Geographic Property –YouTube & Facebook); Audience Profile: Tubular March 2022 (National Geographic Property) *more likely than the average UK adult