HOW THAT WORKS FOR YOUR AUDIENCE? 214m 291m 201m 35m Gen Z Millennials Gen X Baby Boomers i. 112 i. 103 i. 90 i. 78 407m 423m 426m 556m Decision Makers Educated Travellers Early Adopters i. 102 i. 119 i. 119 i. 125 GlobalWebIndex2022; National Geographic Total Audience Global BRAND INTRO 20