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      WHAT NAT GEOMEANS +112% +28% +10% +166% +121% Values Adventure Beautiful Visuals A Social Signifier Active Engager I agree the brand reflects Strongly associate the brand Strongly associate the brand I would be proud to be seen The brand makes an active my social, political & with adventure with high quality photography with this brand change in the world environmental values Nat Geo Comp Set National Geographic InsightWorks Consumer Research; Natoinal Geographic Attributes vs. Key Premium Publishers Competitive Set; Nat REP UK Audience. BRAND INTRO 14

      National Geographic Brand Intro - Page 14 National Geographic Brand Intro Page 13 Page 15