NATIONAL GEOGRAPHIC REACHES ALL CORNERS OF THE WORLD NORTH LATIN EUROPE & APAC AMERICA AMERICA AFRICA Awareness Awareness Awareness Awareness 82% 84% 77% 59% TV monthly reach TV monthly reach TV monthly reach TV monthly reach 91M 32M 63M 98M Digital monthly Digital monthly Digital monthly Digital monthly unique visitors unique visitors unique visitors unique visitors 14M 1M 3.9M 5.1M Social followers Social followers Social followers Social followers 63M 36M 56M 80M Magazine circulation Magazine circulation Magazine circulation Magazine circulation 63M 5K 240k 134K Source: awareness: GWI, reach: July 2020, social bakers, adobe analytics, Nielsen, publisher statements BRAND INTRO 18