THE POWER OF THE YELLOW BORDER OUR STORIES CONNECT CONSUMERS TO BRANDS BRAND CONSUMER TRUST EMOTION VALUES INSPIRATION SHAREABILITY CONSIDERATION +24% +7% +57% +7% +25% +32% TUBULAR LABS; YOUTUBE DATA; NATIONAL GEOGRAPHIC ACCOUNTS; MEDIA (TOP 5,000 VIDEOS); BRAND ACCOUNTS (TOP 5,000 VIDEOS); 21 INFLUENCER ACCOUNTS (TOP 5,000 VIDEOS)