These are font combinations that express what should NOT be done with the typography. 1 DON’T extend the kerning while using Solex Black Italic. DON’T use Solex Black Italic in upper- and lowercase in sub-heads. DON’T use any other form in the Solex family besides Solex Black Italic in any copy. 2 DON’T use Solex Black Italic in upper- and lowercase. DON’T use Solex Black Italic in body copy. 3 DON’T use Avant Garde in small caps or extend scaling. DON’T use all caps for body copy if more than a few words. 4 DON’T use Solex for sentences, copy longer than 15 words, or body copy. typography / don’ts page 13 D O N ’ T S P A C E I T O U T . L O R E M I P S U M D O L O R S I T A M E T , C O N S E C T E T U E R A D I P I S C I N G E L I T . P H A S E L L U S A Q U A M E G E T W I S I F A U C I B U S C O N S E Q U A T . I N F E U G I A T C O M M O D O Q U A M . D U I S V A R I U S I M P E R D I E T A N T E . C R A S A C N U L L A . A E N E A N E R A T . C R A S A R C U P E D E , G R A V I D A S I T A M E T , P O S U E R E I N , A L I Q U E T A C , Q U A M . V I V A M U S V E L I T M A G N A , F E R M E N T U M E G E T , S O D A L E S B I B E N D U M , T E M P U S E T , A R C U . N U L L A M R U T R U M B I B E N D U M P E D E . S U S P E N D I S S E L I G U L A S E M , U L T R I C I E S U T , M A L E S U A D A N O N , A C C U M S A N N O N , A N T E . DON’T STRETCH OR DISTORT. LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT. PHASELLUS A QUAM EGET WISI FAUCIBUS CONSEQUAT. IN FEUGIAT COMMODO QUAM. DUIS VARIUS IMPERDIET ANTE. CRAS AC NULLA. AENEAN ERAT. CRAS ARCU PEDE, GRAVIDA SIT AMET, POSUERE IN, ALIQUET AC, QUAM. D O N ’ T u s e l o w e r c a s e . L O R E M I P S U M D O L O R S I T A M E T , C O N S E C T E T L I T . P H A S E L L U S A Q U A M E G E T W I S I F A U C I B U S C O N S E Q U A T . I N F E U G I A T C O M M O D O Q U A M . D U I S V A R I U S I M P E R D I E T A N T E . C R A S A C N U L L A . A E N E A N E R A T . C R A S A R C U P E D E , G R A V I D A S I T A M E T , P O S U E R E I N , A L I Q U E T A C , Q U A M . V I V A M U S V E L I T M A G N A , F E R M E N T U M E G E T , S O D A L E S B I B E N D U M , U L T R I C I E S U T , M A L E S U A D A N O N , A C C U M S A N N O N , A N T E . 1 2 3 D O N ' T U S E S O L E X F O R S E N T E N C E S O R C O P Y L O N G E R T H A N 1 5 W O R D S F O L L O W I N G T H E T I T L E . . . 4