OUR HERITAGE SERVE ATHLETES* CREATE THE FUTURE OF SPORT BE ON THE OFFENSE ALWAYS DO THE RIGHT THING WIN AS A TEAM The Maxims On a cold, rainy day in Portland, Oregon, a coach and his former athlete met for lunch to discuss a possible business partnership. One hour later, Phil Knight and Bill Bowerman shook hands, founding the company that would later become Nike. It was January 25, 1964. The culture of the company they founded can be seen in that handshake: Trust. Honesty. Shared excitement. Commitment. The ideals embodied in that moment come to life every time somebody interacts with us, our brands and our business. Today, we serve our athletes in virtually all countries around the world. It’s our relentless focus on doing right for the consumer that has driven our growth over the decades. Continuing to capture that growth requires sustained focus and commitment. Like the athletes who inspire us, we work hard every day. Our values, reflected in our Maxims, are unbreakable and everlasting. As our team grows in size, we remain united by a love of sport. It teaches us to be competitive, but always play fair. To be inclusive, collaborative and respectful. To give back by improving lives in the communities where we live and work – proving that our commitment to athletes isn’t just what we do, but in how we do it. We are passionate about our own potential, and when we’re working together there’s no telling what we can do. 1 2 3 4 5 2