16 OUR REPUTATION BRIBERY AND CORRUPTION GIFTS AND HOSPITALITY PRODUCT SAFETY TRADE COMPLIANCE BUSINESS RELATIONSHIPS AND FAIR COMPETITION DATA PRIVACY INSIDER TRADING 17 18 19 20 21 23 24 An Obligation to Ourselves Over the years, Nike has earned the trust of billions of consumers who look to us for inspiration. But this is only possible if we maintain our positive standing in the cultural landscape. There’s no expectation of perfection; everyone makes mistakes from time to time. But we can all strive to think and act with an eye toward preserving Nike’s positive reputation in the world. It’s too precious to do anything less. 16