ACT LIKE AN OWNER Use Nike’s resources in a way that would make you proud At Nike, we know the importance of Doing the Right Thing. No matter how big Nike may get, we stay accountable by making the best possible decisions around people, assets and resources. We must always use an “edit to amplify” approach to the opportunities before us, to be intentional about choosing those investments that deliver the most impact to our business. The choices we face aren’t always easy. Many decisions can appear to fall into a gray area. Some may have an emotional aspect and can even become personal; remaining objective while making decisions about resources can be difficult. When considering these tough choices, we must strive to always think through all possible outcomes and commit to owning the results. In the end, you are the one who will own the result, so make the best decision you can. This roadmap is intended to help you navigate through the decision-making process: if the answer to each question below is “yes,” then you have done your due diligence. But if the answer is “no,” even once, please consider seeking more feedback or guidance from others before moving forward. 1 Follow the Rules Does it follow Nike policy and the law? 2 Serve Nike’s Interests Does it serve a legitimate Nike business purpose and not just one personal to me? 3 Drive Efficiency Have I explored a smarter, faster, more economical way to achieve the same result? 4 Consider Implications Have I considered how this decision might affect others (consumers, shareholders, partners, employees, competitors and the community)? 5 Accept Responsibility Have I considered how this decision will look to others and how I would feel if it were to be made public? 5