Case Study - etouches

CASE STUDY etouches saw 10x ROI from upgrading their G2 Crowd product listing The Results The Company etouches is a cloud event management software company based in Norwalk, CT. Increased lead Higher quality Competitive wins Increased customer Companies use etouches multi- volume leads awareness lingual, multicurrency global platform to manage every etouches was recognized as a High Performer by reviewers on G2 Crowd’s Winter aspect of their event planning life 2016 Event Management Platform Grid℠ report, and now utilizes their standing cycle. The success oriented and in the report and upgraded profile as a resource for sales and marketing. The cloud-based platform delivers etouches team benefitted from the steady flow of active buyers that G2 Crowd innovative technology solutions delivered. Their team qualified 63% of the leads they received from G2 Crowd, to streamline the event process generating an impressive 10x ROI. and increase ROI. “We first came to G2 Crowd as a way to generate additional leads, but we have seen way more from the site. We have lots of tools for raw data, but the qualitative data we gather from reviews of our product and others has given us great competitive intel – we have peace of mind knowing that users are LinkedIn verified and reviews are legitimate. G2 Crowd is an intuitive, powerful, and insightful way to find leads, software, and intel.” Jake Diserio, Global Marketing Project Manager

CASE STUDY The Partnership In Action Help customers research etouches works closely with G2 Crowd to collect verified user reviews, promote products and justify brand awareness, and build up a repository of data to educate prospective clients. purchasing decisions. After running a review campaign, etouches was recognized as one of the top players in the Event Management category. etouches has benefitted from G2 G2 Crowd Grid℠ reports rank Crowd review data and testimonials, qualified leads, and competitive intel. products based on verified G2 Crowd's Competitive Intelligence user reviews, customer satisfaction and market presence within software etouches utilizes many tools to collect quantitative competitive data, but was categories. Software buyers specifically looking for a way to collect qualitative data on their competitors. G2 use Grid reports to research Crowd has been a great resource for them to gather this type of competitive intel. products, learn more about etouches uses G2 Crowd to research the competition and to identify what users features and product think about product features, direction, and pain points. They have used this capabilities and justify information to create a battle card comparing their product and their competitor’s purchasing decisions. After products. upgrading to a Branding profile, etouches worked closely with G2 Crowd to gather the necessary reviews to be featured on the Event Management Software Grid report. Our data powers world-class marketing campaigns Educate and engage with prospective buyers through in-depth and timely product information generated from trusted Help customers peers – information that they research products cannot get anywhere else. and justify purchasing decision www.g2crowd.com | 847.748.7559 | [email protected]