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As The New York Times reported, “When Laura Randazzo heard about TeachersPayTeachers. com, a virtual marketplace where educators can buy and sell lesson plans, she was curious to find out whether the materials she had created for her own students would appeal to other educators. A couple of years ago, she started posting items, priced at around $1, on the site. Her ‘Whose Cell Phone Is This?’ work sheet has now sold more than 4,000 copies. ‘For a buck, a teacher has a really good tool that she can use with any work of literature,’ Ms. Randazzo said. ‘Kids love it because it’s fun. But it’s also rigorous because www.TeachersPayTeachers.com they have to support their characterizations with evidence’.” 131

OgilvyRED Future of Work Flipbook - Page 124 OgilvyRED Future of Work Flipbook Page 123 Page 125

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