a much more healthy, minimalist solution. 05 WHY HYPER-TRANSPARENCY They can also seize the latest technological WORKS FOR POST-CAPITALISM advancements, like seniors and software that monitor soil. Tech works best when it isn’t used to confuse people/work against the individual or broader Hyper-transparency is another technique, interest. Tech is meant to make things better. and one that’s especially good for industries Use it to do so! plagued by obfuscated business practices, like finance and energy. Industrialization/ capitalism relied heavily on obfuscation. Google Ventures is behind a startup called Digit. It knows that people are terrible with money. So it manages their money for them, without asking. Its goal is to stuff away as much savings as your financial life can bear, before you have the chance to spend it on frivolity. The kids LOVE it. 151
OgilvyRED Future of Work Flipbook Page 143 Page 145