4. 2 Typography Serif Signifier ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$”%^&*,;/{}[]()?! Signifier is used for long form content and for moments to communicate a brand voice. When additional emphasis is needed, use the italic version of the font .
![Open AI Brand Book - Page 52](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/6492d6077022e.jpeg)