3. 2 Color Primary White R G B 255 255 255 C M Y K 0% 0% 0% 0% # FFFFFF P --- Black R G B 0 0 0 C M Y K 30% 30% 30% 100% # 000000 P --- Our primary color palette is pure black and white. Black and white are preferred for most scenarios and sufficiently communicates our brand value that OpenAI is an empty vessel that adapts to its content . The stark contrast of black and white expresses the boldness and precision we have as an organization. The interplay of black and white can also be expressed in creative ways by playing with different blend modes when setting text over photography. This symbolizes our focus on the tension between what’s natural and artificial and the duality between human and machine.