4.5 Typography What to avoid OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. O p e n A I i s a n A I r e s e a r c h a n d d e p l o y m e n t c o m p a n y . O u r m i s s i o n i s t o e n s u r e t h a t a r t i fi c i a l g e n e r a l i n t e l l i g e n c e b e n e fi t s a l l o f h u m a n i t y . OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity.  Avoid extremely tall leading for both heading and body textƒ  Avoid overly tight leading, with crashing ascenders and descenders, for both heading and body textƒ  Avoid overly tight tracking, with crashing glyphsƒ  Avoid overly wide trackingƒ  Avoid mixed weights or fonts within
 a single headline.ƒ  Do not set headlines in all caps. Our brand language sets headlines in Sentence Case.