6. 2 Photography Color: do’s Here are some guiding principles when creating photography assets. They're not hard and fast rules, nor a complete set , but are provided as a starting point for you to consider when shooting imagery to be used for print or digital collateral. Shoot organic compositions where the subject matter does not feel staged. Rich and warm color tones make our photography feel human and approachable. Play with light and shadow to cre ate visual interest . Imper fect and natural colors play express our messy, play ful approach to discover y.