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Outdoor

2023 Winners in Outdoor category

Cannes Lions Awards 2023

Outdoor

Brand Experience

Public Space

Advertising

Cannes Lions Awards 2023 - Outdoor Winners

Entries will need to demonstrate ideas work which leverages public spaces to communicate a message or immerse consumers in a brand experience.

A01 (Food & Drink) KITCHEN HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA SILVER LION CAMPAIGN SILVER LION QSR HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA SILVER LION CAMPAIGN DINER HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA SILVER LION CAMPAIGN RUNNER 1 MICHELOB ULTRA MICHELOB ULTRA AB INBEV, Mexico City / DAVID, Buenos Aires MEXICO BRONZE LION CAMPAIGN BRONZE LION RUNNER 3 MICHELOB ULTRA MICHELOB ULTRA AB INBEV, Mexico City / DAVID, Buenos Aires MEXICO BRONZE LION CAMPAIGN RUNNER 4 MICHELOB ULTRA MICHELOB ULTRA AB INBEV, Mexico City / DAVID, Buenos Aires MEXICO BRONZE LION CAMPAIGN A02 (Consumer Goods) SECOND BEST HIGH CHAIR IKEA CHILDREN FURNITURE DAVID, Madrid / INGO, Hamburg SPAIN SILVER LION CAMPAIGN SILVER LION SECOND BEST COT IKEA CHILDREN FURNITURE DAVID, Madrid / INGO, Hamburg SPAIN SILVER LION CAMPAIGN SECOND BEST STOOL IKEA CHILDREN FURNITURE DAVID, Madrid / INGO, Hamburg SPAIN SILVER LION CAMPAIGN A04 (Automotive) FOREVER KIDS - TWINGO RENAULT THE ORIGINALS PUBLICIS CONSEIL, Paris FRANCE BRONZE LION CAMPAIGN BRONZE LION FOREVER KIDS - R5 TURBO RENAULT THE ORIGINALS PUBLICIS CONSEIL, Paris FRANCE BRONZE LION CAMPAIGN FOREVER KIDS - R12 GORDINI RENAULT THE ORIGINALS PUBLICIS CONSEIL, Paris FRANCE BRONZE LION CAMPAIGN A05 (Retail) KIDS MCDELIVERY DELIVERY FOOD SERVICE DDB COLOMBIA, Bogota COLOMBIA BRONZE LION CAMPAIGN BRONZE LION OFFICE MCDELIVERY DELIVERY FOOD SERVICE DDB COLOMBIA, Bogota COLOMBIA BRONZE LION CAMPAIGN LATE NIGHT MCDELIVERY DELIVERY FOOD SERVICE DDB COLOMBIA, Bogota COLOMBIA BRONZE LION CAMPAIGN BUCKET HAT LACOSTE LACOSTE BETC, Paris FRANCE GOLD LION CAMPAIGN GOLD LION PINK POLO LACOSTE LACOSTE BETC, Paris FRANCE GOLD LION CAMPAIGN SOCKS AND SANDALS LACOSTE LACOSTE BETC, Paris FRANCE GOLD LION CAMPAIGN A07 (Media / Entertainment) TED LASSO PUBLIC DISPLAYS OF ENCOURAGEMENT APPLE ATV+ TBWA\MEDIA ARTS LAB, Los Angeles USA BRONZE LION CAMPAIGN BRONZE LION TED LASSO PUBLIC DISPLAYS OF ENCOURAGEMENT #2.1 APPLE APPLETV+ TBWA\MEDIA ARTS LAB, Los Angeles USA BRONZE LION CAMPAIGN A08 (Consumer Services / Business to Business) OOH - 1 UNIVERSITY ZUMBI DOS PALMARES RACISMO ZERO GREY, Sao Paulo BRAZIL SILVER LION CAMPAIGN SILVER LION OOH - 2 UNIVERSITY ZUMBI DOS PALMARES RACISMO ZERO GREY, Sao Paulo BRAZIL SILVER LION CAMPAIGN OOH - 3 UNIVERSITY ZUMBI DOS PALMARES RACISMO ZERO GREY, Sao Paulo BRAZIL SILVER LION CAMPAIGN A09 (Not-for-profit / Charity / Government ) BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO) CHANGE THE REF SERVICE ALMA DDB, Florida USA BRONZE LION CAMPAIGN BRONZE LION BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS) CHANGE THE REF SERVICE ALMA DDB, Florida USA BRONZE LION CAMPAIGN BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP) CHANGE THE REF SERVICE ALMA DDB, Florida USA BRONZE LION CAMPAIGN B01 (Food & Drink) KITCHEN HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA GOLD LION CAMPAIGN GOLD LION QSR HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA GOLD LION CAMPAIGN DINER HEINZ KETCHUP HEINZ KETCHUP RETHINK, Toronto CANADA GOLD LION CAMPAIGN NOTHING FILLS A HOLE LIKE POT NOODLE (POT HOLE) POT NOODLE POT NOODLE adam&eveDDB, London UNITED KINGDOM BRONZE LION CAMPAIGN BRONZE LION NOTHING FILLS A HOLE LIKE POT NOODLE (POSTBOX) POT NOODLE POT NOODLE adam&eveDDB, London UNITED KINGDOM BRONZE LION CAMPAIGN NOTHING FILLS A HOLE (SNOOKER) POT NOODLE POT NOODLE adam&eveDDB, London UNITED KINGDOM BRONZE LION CAMPAIGN B02 (Consumer Goods) SECOND BEST HIGH CHAIR IKEA CHILDREN FURNITURE DAVID, Madrid / INGO, Hamburg SPAIN SILVER LION CAMPAIGN SILVER LION SECOND BEST COT IKEA CHILDREN FURNITURE DAVID, Madrid / INGO, Hamburg SPAIN SILVER LION CAMPAIGN SECOND BEST STOOL IKEA CHILDREN FURNITURE DAVID, Madrid / INGO, Hamburg SPAIN SILVER LION CAMPAIGN B04 (Automotive) CHARGING PORSCHE VOLVO CARS BRASIL VOLVO CHARGING STATIONS GREY, Sao Paulo BRAZIL BRONZE LION CAMPAIGN BRONZE LION CHARGING BMW VOLVO CARS BRASIL VOLVO CHARGING STATIONS GREY, Sao Paulo BRAZIL BRONZE LION CAMPAIGN CHARGING MERCEDES (AUDI) VOLVO CARS BRASIL VOLVO CHARGING STATIONS GREY, Sao Paulo BRAZIL BRONZE LION CAMPAIGN B05 (Retail) LATE NIGHT MCDELIVERY DELIVERY FOOD SERVICE DDB COLOMBIA, Bogota COLOMBIA BRONZE LION CAMPAIGN BRONZE LION KIDS MCDELIVERY DELIVERY FOOD SERVICE DDB COLOMBIA, Bogota COLOMBIA BRONZE LION CAMPAIGN OFFICE MCDELIVERY DELIVERY FOOD SERVICE DDB COLOMBIA, Bogota COLOMBIA BRONZE LION CAMPAIGN B09 (Not-for-profit / Charity / Government ) ROOKIE CHANGE THE REF CHANGE THE REF ENERGY BBDO, Chicago USA BRONZE LION CAMPAIGN BRONZE LION GRUNT CHANGE THE REF CHANGE THE REF ENERGY BBDO, Chicago USA BRONZE LION CAMPAIGN JARHEADS CHANGE THE REF CHANGE THE REF ENERGY BBDO, Chicago USA BRONZE LION CAMPAIGN Title Brand Product / Service Entrant / Idea Creation Location Prize Award

D01 (Displays) CHEETLE IN CHEADLE CHEETOS CHEETOS CITIZEN RELATIONS, Toronto CANADA SILVER LION SILVER LION THE NEW RECRUITS CHANGE THE REF CHANGE THE REF ENERGY BBDO, Chicago USA BRONZE LION BRONZE LION THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY BRONZE LION BRONZE LION SMILES EVERYWHERE COLGATE COLGATE VMLY&R, Sao Paulo BRAZIL BRONZE LION BRONZE LION LIFE EXTENDING STICKERS MAKRO MAKRO SUPERMARKETS GREY COLOMBIA, Bogotá COLOMBIA SILVER LION SILVER LION D02 (Promotional Items & Printed Media ) HEINEKICKS HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan / BBH, Singapore ITALY BRONZE LION BRONZE LION FITCHIX HONEST EGGS CO. REGENERATIVE FARM EGGS VMLY&R, Melbourne AUSTRALIA GOLD LION GOLD LION D03 (Design for Promotional Items) A SEAT IN THE SUN DOVE DOVE SOKO, Sao Paulo BRAZIL BRONZE LION BRONZE LION THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY SILVER LION SILVER LION FITCHIX HONEST EGGS CO. REGENERATIVE FARM EGGS VMLY&R, Melbourne AUSTRALIA BRONZE LION BRONZE LION D04 (Special Build) INSIDE JOBS VOLKSWAGEN GROUP FRANCE VOLKSWAGEN DDB, Paris FRANCE BRONZE LION BRONZE LION THE COPENHAGEN BENCH TV 2 DENMARK PUBLIC SERVICE TV 2 CREATIVE, Copenhagen DENMARK BRONZE LION BRONZE LION CHEETLE IN CHEADLE CHEETOS CHEETOS CITIZEN RELATIONS, Toronto CANADA BRONZE LION BRONZE LION BED-VERTS 10:PM 10:PM MATTRESSES HOWATSON+COMPANY, Sydney AUSTRALIA BRONZE LION BRONZE LION IKEA WINDOW SHOPPING IKEA IKEA RETHINK, Toronto CANADA SILVER LION SILVER LION BOTTLE TILES AREQUIPEÑA - AB INBEV AREQUIPEÑA BEER BACKUS - AB INBEV, Lima / VMLY&R, Lima PERU BRONZE LION BRONZE LION TURNSTILE TURBINES IBERDROLA SUBWAY TURNSTILE WEBER SHANDWICK, Paris FRANCE BRONZE LION BRONZE LION D05 (Live Advertising and Events) THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES SILVER LION SILVER LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM GOLD LION GOLD LION BRAHMA MEDICAL DEPARTMENT BRAHMA BRAHMA BEER AFRICA CREATIVE DDB, Sao Paulo BRAZIL BRONZE LION BRONZE LION UNOFFICIAL GOALS AGUILA AGUILA BEER DAVID, Bogotá COLOMBIA BRONZE LION BRONZE LION D06 (Interactive Experiences) THE ARTOIS PROBABILITY STELLA ARTOIS STELLA ARTOIS GUT, Buenos Aires ARGENTINA GOLD LION GOLD LION D07 (Transit) INSIDE JOBS VOLKSWAGEN GROUP FRANCE VOLKSWAGEN DDB, Paris FRANCE SILVER LION SILVER LION E02 (Ambient Outdoor) THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES BRONZE LION BRONZE LION THE CLOSER HEINEKEN HEINEKEN PUBLICIS ITALY | LEPUB, Milan ITALY SILVER LION SILVER LION THE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA BRONZE LION BRONZE LION F01 (Local Brand ) FURPHY, WHAT THE TRUCK?! FURPHY FURPHY THINKERBELL, Melbourne AUSTRALIA SILVER LION SILVER LION F02 (Challenger Brand) WE DIDN'T WRITE THIS CAMPAIGN NOTMILK NOTMILK MRM WORLDWIDE, Santiago CHILE SILVER LION SILVER LION F03 (Single-market Campaign) LIGUE 1 SYMPHONY PRIME LIGUE 1 BROADCAST MARCEL, Paris FRANCE BRONZE LION BRONZE LION CRY FOR THE LAW TETA & TETA SPAIN TETA LOLA MULLENLOWE, Madrid SPAIN SILVER LION SILVER LION GEORGINA'S BILLBOARD COLLECTION NETFLIX GEORGINA NETFLIX ORIGINAL DAVID, Madrid SPAIN SILVER LION SILVER LION F04 (Social Behaviour) LIFE EXTENDING STICKERS MAKRO MAKRO SUPERMARKETS GREY COLOMBIA, Bogotá COLOMBIA GOLD LION GOLD LION F05 (Cultural Insight) WOMEN'S AID - HE'S COMING HOME WOMEN'S AID CHARITY SERVICES HOUSE 337, London UNITED KINGDOM BRONZE LION BRONZE LION ANNE DE GAULLE FONDATION ANNE DE GAULLE ASSOCIATION HAVAS PARIS FRANCE GOLD LION GOLD LION HAPPY RAMADAN MCDONALD'S MCDONALD'S SCHOLZ & FRIENDS, Hamburg GERMANY BRONZE LION BRONZE LION A BRITISH ORIGINAL BRITISH AIRWAYS TRAVEL UNCOMMON CREATIVE STUDIO, London UNITED KINGDOM GRAND PRIX GRAND PRIX NATURAL INTELLIGENCE NIKON NIKON CIRCUS GREY, Lima PERU SILVER LION SILVER LION F06 (Breakthrough on a Budget) PHONE IT IN SKINNY TELECOMMUNICATION COMPANY COLENSO BBDO, Auckland NEW ZEALAND SILVER LION SILVER LION F07 (Corporate Purpose & Social Responsibility) NEST DOMES BANANA BOAT SOLAR PROTECTOR WUNDERMAN THOMPSON COLOMBIA, Bogota COLOMBIA BRONZE LION BRONZE LION LET'S WASH AWAY THE TABOO PERSIL PERSIL LOLA MULLENLOWE, Madrid / MULLENLOWE UK, London SPAIN BRONZE LION BRONZE LION SOLAR IMPULSE - PRÊT À VOTER SOLAR IMPULSE PRÊT À VOTER PUBLICIS CONSEIL, Paris FRANCE SILVER LION SILVER LION THE LAST PHOTO ITV X CALM ITV X CALM adam&eveDDB, London UNITED KINGDOM GOLD LION GOLD LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award

BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA GOLD LION GOLD LION F08 (Market Disruption) FITCHIX HONEST EGGS CO. REGENERATIVE FARM EGGS VMLY&R, Melbourne AUSTRALIA SILVER LION SILVER LION Title Brand Product / Service Entrant / Idea Creation Location Prize Award

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