PAT H WAYS Visual Identity Guidelines 6 Logo colour variations The logo Orange Red Not to be used on strongly saturated colour backgrounds unless it's the brand's cyan. If used on a coloured background, make sure there is enough contrast for the logo to stand out. Main logo This is the default version of the logo, to be used on white or light backgrounds. White This version of the logo is to be used on black or dark backgrounds. Soft Cyan Not to be used on strongly saturated colour backgrounds unless it's the brand's orange.