Endorsed brand marks Endorsement lines are used to clarify PayPal’s involvement in a particular relationship. These situations are when our role is secondary, but essential to TM the partner relationship, or when PayPal is involved in the delivery of products or services. The endorsement lockup should have the descriptor right aligned with the logo (not including any TM). The descriptor text should be all caps, helvetica Neue Light, in Slate (helvetica Neue roman/regular if smaller LOGO than 5pt), and the same height as the “a” in PayPal. The “a” height should then be placed one “P” below the logo baseline. A SERVICE Endorsement lines must be approved by the Global Brand Team. EXAMPLES ContentS PayPal | Corporate master brand guidelines | August 2013 | Copyright © 2013 PayPal Inc. All rights reserved. 32