STABILIZE How You Make Making decisions occupies a majority of your time as a leader. There’s no silver bullet to make those decisions easier – your choices significantly Decisions impact customers and employees. But if you focus your decision-making around swift, insight-driven decisions, you can redirect your company’s resources to the most critical areas of your COVID-19 response. Establish a crisis Make swift Establish a data culture command center. resource decisions. across the company. Establish stabilization team and war Prioritize, realign, and repurpose Build and distribute reusable datasets room to focus information gathering management time and resources according and dashboards to enable faster and and decision-making. to new urgencies, reinforcing key initiatives better data-driven decision-making at with sufficient bandwidth. more junior levels. Create a “Stabilization” V2MOM to align around a single response strategy Implement cost controls and cut Determine customer lifetime value at the corporate level. nonessential expenses. measure to aid financial relief and other decisions; programmatize at scale. Develop action plans across (i) employees, Stop nonurgent initiatives to (ii) customers, (iii) operations. avoid distraction. Build accountability performance matrix to enable a total view of the business by Build intelligence dashboards to simplify Put in place and manage contingency plans product, geography, and customer segment. and accelerate decision-making. for disrupted people and operations. Build deeper analytics models of Model scenarios – financial, changing market and identify new operations, market. decision variables. Capture feedback from employees, customers, suppliers, and partners. V2MOM Approach Vision: What do you want to achieve? The V2MOM is a simple framework Values: What’s important to you? for alignment and leadership. It Methods: How do you get it? boils down to these five questions: Obstacles: What is preventing you from being successful? Measures: How do you know you have it? The COVID-19 Response Playbook | 14